The Element Section boasts a cool red, white and black theme with the Element brand and logo and the names of the four natural elements (wind, water, fire and earth) printed in red color on white background on the deck bottom. Let’s now turn our attention to some of their popular skateboards. So now we know who Element is and what they do. The Featherweight approach uses thinner layers with stronger glue, resulting in a lighter deck with more pop.Įlement has also developed the Twig technology which builds on the Featherlight construction approach but results in an even lighter and snappier deck specifically designed for lightweight riders. The Thriftwood construction is an environment-friendly approach in which the wood layers are not dyed to reduce the amount of chemicals and improve recycling. In terms of quality, most skateboards consider Element decks equivalent to other high-end brands such as Baker, Real, Blind, Birdhouse, Enjoi, Almost etc.Įlement skateboard decks are made using either the company’s Thriftwood or Featherweight deck technology. Element decksĮlements Skateboards decks are made by PS Sticks (as of 2016), a renowned wood shop run by skateboard manufacturing expert Paul Schmitt and with facilities in the U.S and Mexico. At under $100, you get an affordable setup with a good quality deck and decent components – including Element’s own trucks, wheels, and bearings. They also have a large and very successful clothing branch.Įlement’s complete skateboards offer good value for the money and are well-regarded in the skateboarding community. Elements Skateboards productsĮlement Skateboards makes technical skate decks and complete street skateboards, cruiser boards, skateboard wheels, and skate accessories. The Element brand is strong and has for decades survived the ups and downs of the industry. The Element logo, which represents Wind, Water, Fire, and Earth, is without a doubt one the most recognized in the industry. Its team includes skateboard legends such as Bam Margera, Ray Barbee, Mark Appleyard, Tom Schaar, Donny Barley, Nyjah Huston, Nick Garcia, Evan Smith, and many others. Element skateboards brand recognitionĮlement Skateboards supports some of the best skaters in the industry. The company grew fast to become one of the biggest skate and clothing brands in the world. Since those years, Element has moved to a creative space, The Branch, they created in California. Johnny then re-launched the company around the skateboarding lifestyle under the name Element (without “Underworld”) and focused primarily on skateboard product development and marketing, and building a strong team of riders. The company, however, met serious challenges and had to fold. Underworld’s focus was on hip-hop urban culture, art, music, and design, bringing together and catering to numerous artists. Element Skateboards Bam Heartgram reviewĮlement Skateboards was created in the early 90’s by Johnny Schillereff as a small collaborative company named Underworld Element in Atlanta.
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